reach your marketing target with fishbone

The fishbone concept has been already known by professional businessmen in the world. It is one of many ways to these people to find the solution of their problems. But have you know the history of this amazing concept?

 As you see at the picture, it is truly the fishbone. Yup… like the bones of fishes you always eat. Amazing that one man had created a one management tool model as the problem solving, and that man is Dr. Kaoru Ishikawa. He is one of the Japanese witnesses who saw the long road toward of Japan country after the nuclear bombing in 1945. After this bad year, the Japan’s rebuilding and recovery needed many creative, innovative and lots of hard word form Japanese to become current successful.

 The long road became an era where the Japan turned to developed country such as United Stated for ideas, knowledge, and techniques for application in their concept. From an importer of these ideas and knowledge, Japan become and exporter as the same when Dr. Kaoru Ishikawa‘s inventions and contributions in the management field began to be adopted by management and businesses throughout the world. The best way of Japanese to re-develop their country is by blending the American Management concept with traditional Sogo Shosha and Keiretsu business styles, which unique style is collaborative effort through expended of small group. The results are the amazing groundbreaking ideas and concepts of Japanese Management. And one of these is Dr. Ishikawa’s fishbone, also known as Cause and Effect diagram.

 After you read this short history of Fishbone tools, I will bring you some discussion about how we may utilizing this tool to get our target in internet marketing. Many of internet marketers face barriers in running their own business. And they implement many ways to solve these problems. Well known that SWOT analysis is commonly used to map the problem and find the solution. But, have they used the fishbone tools to produce their target? I believe not.

 Your target is what you finally get from your efforts in running your own business. Sometimes you run it with problems follow behind. And sometimes you change (decrease) your target only because these problems. The question is should you change your target which is nearly to get? My answer is NO. You should only recognize the problem by mapping the cause and effect of your business way. Just simple looking the picture behind.

 MAKING YOUR OWN FISHBONE 

I believe you already know your business as well. So the simple thing you should do is start to draw your fishbone. Just make it simple picture, draw the inner branches meet a horizontal straight line, called “spine” of the chart. The statement of your target – or problem/effect – is to the right of the spin inside the box, which makes it look like the head of the fish. And when you finished it, the entire map resembles a fishbone.

 At first, put your target at the head (fill the box that you already made). For example, your target is Alexa rank is bellow 1 million in 2 months. After you put the target, then fill the box on every branch of the bone (from left to right) with the best method to reach the target. For example, Blogwalking, backlink, make postings, put your comment to other blog, and join the social networking. You may drill deeply in each method for detail way. For example, you may drill the social networking by add the branch with mybloglog, tweeters, groups, yahoo messenger, etc. And finally you already make your own fishbone.

 It is a simple way that I adapt form the fishbone theory so you may implement it to support your internet marketing business. For note, it can be used in other case of cause and effect diagram to solve your other problems or targets. Have you made you own fishbone? Have a nice trying.

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